- +971 588 103 493
- Dubai & KSA
Breaking into the healthcare equipment market online is no small feat – especially in a region dominated by established suppliers.
In mid-2024, we designed and launched an e-commerce platform for a regional medical equipment retailer.
The website mainly showcased products like ultrasound machines, dental chairs, sterilizers, and medical refrigerators, designed from the ground up with SEO as the backbone.
In less than a year, the website went from zero visibility to generating thousands of impressions and inquiries from healthcare professionals, proving that even niche industries can achieve rapid SEO traction with the right strategy.
Business Background
- Type: Rretailer for healthcare equipment in Dubai.
- Market: Middle East, with strongest traction in the UAE and Oman countries
- Timeline: June 2024 – early 2025 (growth phase)
- Status: Operations discontinued in mid-2025 due to budget/resource constraints
SEO & Content Strategy
Keyword Targeting
We focused on high-intent industry terms that drive purchase inquiries, such as:
- medical refrigerator
- dental sterilizer
- ultrasound machine
- dental chair supplier
- sterilization equipment
Content Development
Over 100+ product and category pages were optimized with structured descriptions, technical specs, and internal linking hubs.
Technical SEO
- Fast, mobile-first responsive design
- Schema markup for products
- Clean URL and indexing strategy
Conversion Optimization
Each product page featured CTAs, inquiry forms, and well-structured product details for healthcare buyers.
Search Performance Highlights (Aug 2025 Search Console Data)
Total Performance
- 6000 clicks and 300k impressions (Jun 2024 – Aug 2025)
- Avg CTR: 2%, Avg position: 21.5
Growth Peak
- February 2025 → 788 clicks, 16.6k impressions
- CTR: 3.2%, Position: 22.4
Device Insights
- 71% of clicks from mobile searches → aligns with on-the-go healthcare professionals
Geographic Reach
- GCC countries drove 69% of impressions and 70% of clicks
- Top countries: Qatar, UAE, KSA, Oman
Keyword Wins
- Medical fridge and variations → CTR 15%+, consistent top rankings
- Dental sterilizer → first-page positions for multiple queries
- Ultrasound machine → competitive, but achieved significant visibility
- Brand-specific searches grew steadily, signaling increasing brand awareness
Top Pages
- Homepage (broad medical equipment queries)
- Dental sterilizers category
- Medical refrigerators category
Challenges & Closure
Despite strong SEO traction, budget constraints mid 2025 forced the client to scale back digital efforts.
While visibility would remain relatively strong, the absence of ongoing optimization could reduce the conversion momentum.
Key Takeaways
- SEO can accelerate market entry even in niche, high-competition industries.
- Product page optimization is a growth lever – category hubs and specs drove both clicks and leads.
- Mobile and local SEO matter most in the Middle East healthcare sector.
- Sustainability is critical – SEO foundations alone can’t replace consistent investment.
- Healthcare e-commerce has huge potential – with steady resources, significant market share is within reach.